MARKETING

• Marketing Strategy?According to Silbiger
• market plan formulation - steps of marketing
• Portofolio matrix - bcg
• Ansoff Growth Matrix
• 4 P's marketing
• How/are there overlaps design + marketing?
• why as designer need to collab with marketing?
• What company do to innovation through design?

INNOVATION

Innovation driven by the needs of the user

• Type of innovation by Larry Keely
• Type of innovation by HBR
• Type of innovation that designers has impact?
• The 4 powers of design
• approach innovation
• Design Foresight - future innovation through design
• Podcast - Design anthropology -Jan Chipchase - Frog design