how they perceive of the brand, design bring the abstraction of brand to life,
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🔥 make emotional connection for people to feel how it feel and to see how it look li
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iterative development - design thinking —— method
THEY LIFE EACH OTHERS.
- What is brand?
- From organizational of view, brand is what?
- Where the brand come from?
- What is brand expression?
- How design is expressing the brand?
- Brand promises?
- What is link between brand and design management?
- Brand equity?
- Design used to express side issues
- Brand Value? valuing brand as assetsx
BRAND HW