• Speed to market
• Differentiation through design
• Innovation vs Improvemen

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• Gaining Stakeholder Buy-In:
• Forming Partnerships and Alliances:
• Guiding Design Decisions:
• Planning for Long-Term Growth:
• Encouraging and Guiding Client Involvement:
• Self-Study and Stakeholder Thinking:
• These skills are crucial for anyone involved in design and innovation, as they help in creating effective, user-centered designs that are also commercially viable. They emphasize the importance of collaboration, communication, and understanding the needs and perspectives of different stakeholders in the design process.
• Summary

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