<aside> 📖 PERSONAL HOMEWORK 2

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• Excerpt 1 - Design and business culture
• Except 2 - Business Thinking
• Exersice Business Canvas Model

<aside> 📖 PERSONAL HOMEWORK 3

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• Mckensiy study - value of design?
• Excerpt Kathyrn Best

<aside> 🔥 LECTURE

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<aside> 💡 Diah Question class: How if company did not see the meaning of design? try fail approach. measuring and evaluating. prove something with what, argument, try to convince. MEASURING <> business culture, factual, accurate, proven. EVALUATING <> hard to measure if its design, subjective. <> should know the problem through number ADAPTING <> sync and convince by the number, value (internal / external), design contributing to the culture, how does design get competitive advantage. external would be hard

IT IS DERIVING BY PASS ACTIVITY OF TRY AND ERROR. BUT YOU SHOULD KNOW WHATS NEXT. THIS IS HOW THE FUTURE LOOK LIKE. WHAT HAS BEEN ATTEMPTED?

contribution to business and marketing in external to company culture and innovation potential., Mackenzie release had one of how design team in numbers of research. Measuring design work, e.g: NPC (glassbox, google analytics, mixpanel)

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