<aside> ✏️ CLASS NOTE

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org chart would be imporant to know where dept.

design strategy

how we are going to design better than competitior.?

show it through the design.

derive directly from company.

digital transformation somehow would change people think, and might not trust to the strategy,

four aspect, but how for interenal?

understand the why would speed up people going on board

ice berg to tell the strategy. but there might be some trade-off.

design priciples tell you how to design but not the process. as a set a guidaince, or guidelines like what dieter rams, and jony ive used for apple. in abstraction level, is to make creativity space expand.

Braun